Overview

Hong Koon is a partner in the IP Registration and Prosecution practice. She has extensive experience advising clients on the creation, acquisition, prosecution, exploitation and management of national and multi-jurisdictional Intellectual Property especially trademark, and the development and implementation of Intellectual Property strategies and policies, and sourcing of funds. She is among one of the first in Malaysia to assist Malaysian companies to successfully obtain grant of trademark through the Madrid systems. She advises on franchise systems in Malaysia and assists in review of agreements and registration of franchise.
 
She plays a pivotal rule in influencing the Malaysia Intellectual Property Organization with the implementation of the new trademark laws in Malaysia which came into effect on 27 December 2019. She sets out the blueprint for her teams to respond to the changes of laws, conducts trainings, steers her teams and clients through some of the lagunas and grey areas.
 
She is also a member of Skrine’s life science practice, serving clients across industries with focus on pharmaceutical, medical devices, healthcare and wellness, biotech, wearable tech and cosmetic companies on various legal aspects including regulatory compliance, product packaging, labelling, promotion, conventional and digital marketing, survey and recall. She also advises her clients on agreements including areas of product trainings, discounts, taxation and financial supports to business partners in the supply chain; corroboration and co-branding.
 
She is a pioneer of the Firm’s China Desk, which is aimed at contributing to the bilateral Malaysia-China legal cooperation and participation in the legal sphere of the One-Belt-One-Road policy and Made in China 2025 strategic plan. In this capacity, she engages and works with China’s Fortune Global 500 companies, China SOE, POE, venture capitalists, government and semi-government agencies, trade promotion agencies, and professionals.

郑芳君律师是思纪龄知识产权注册和起诉业务的合伙人。她在为国内和多司法管辖区的知识产权（特别是商标）的创建、收购、起诉、开发和管理方面的法律咨询服务方面拥有丰富的经验。她也在知识产权战略和政策的制定和实施，以及资金采购方案方面拥有经验。她是马来西亚最早协助马来西亚公司通过马德里体系成功获得商标授权的人之一。她就马来西亚的特许经营系统提供建议，并协助审查协议和特许经营的注册.
 
随着 2019 年 12 月 27 日生效的马来西亚新商标法的实施，她在影响马来西亚知识产权组织方面发挥了关键作用。 她为她的团队制定了应对法律变化的蓝图，进行培训，引导她的团队和客户应对一些法律上的纰漏和灰色区域。
 
郑律师也是思纪龄律师事务所生命科学业务的一员，为跨行业的客户提供服务，重点关注制药、医疗设备、医疗保健和健康、生物科技、可穿戴技术和化妆品公司等方面的各种法律问题，包括监管合规性、产品包装、标签、推广、传统和数字营销、调查和召回等。她还就产品培训、折扣、税收和向供应链中的业务伙伴提供财务支持的协议等方面向客户提供建议；还涉及合作和共同品牌推广。
 
郑律师更是思纪龄中国业务部的先驱。中国业务部旨在促进马来西亚与中国双边的法律合作，参与“一带一路”政策和中国制造2025战略计划的法律领域。在这一职务中，她与中国的财富全球500强公司、中国国有企业、私有企业、投资家、政府和半官方机构、贸易促进机构以及专业人士共谋战略共商合作。