Teh Hong Koon Partner

Contact
T +603 2081 3999 ext 851
E thk@skrine.com
 

Overview


Hong Koon is a partner in the IP Registration and Prosecution practice. She has extensive experience advising clients on the creation, acquisition, prosecution, exploitation and management of national and multi-jurisdictional Intellectual Property especially trade mark; and the development and implementation of Intellectual Property strategies and policies, and sourcing of funds.
 
She also serves clients across industries with focus on pharmaceutical, medical device, cosmetics and automobile industries, and advises her clients with regards to regulatory compliance including compliance with labelling and packaging, shipment, marketing and advertising laws, regulations and guidelines.
 
She co-heads the Firm’s China Desk, which is aimed at contributing to the bilateral Malaysia-China legal cooperation and participation in the legal sphere of the One-Belt-One-Road policy and Made in China 2025 strategic plan. She engages investors, law firms, companies, government and semi-government agencies, trade organizations, intellectual property agencies, bankers, professionals and service providers involved in the promotion of Malaysia-China trade.


郑芳君律师是思纪龄知识产权注册和起诉业务的合伙人。她在为国内和多司法管辖区的知识产权(特别是商标)的创建、收购、起诉、开发和管理方面的法律咨询服务方面拥有丰富的经验。她也在知识产权战略和政策的制定和实施,以及资金采购方案方面拥有经验。
 
郑律师也为各行各业的客户提供法律服务,主要包括制药业、医疗器械业、化妆品业和汽车行业。她提供的咨询服务包括关于标签和包装、装运、营销和广告的监管合规性。
 
郑律师是思纪龄的中国服务组的主管之一,致力于贯彻该服务组为在马来西亚的中国企业提供全面性法律解决方案的主旨,并为双边马中合作、“一带一路”倡议和“中国制造2025”战略计划做出贡献。
 
她常与促进马中贸易的投资者、律师事务所、公司、政府和半政府机构、行业组织、知识产权机构、银行业、专业人士和服务业人士共谋战略共商合作
 
 

Key Practice Areas

  • IP Registration and Prosecution 知识产权注册和起诉
  • Advertising and Product Liability 广告和产品责任
 

  • Devising strategies for local inventors and Malaysia-based foreign inventors on protection and exploitation of their IP worldwide, and advising them on sourcing of funds; working with IP foreign experts in implementation thereof. 
  • Advising, managing and coordinating multi-jurisdictional protection of IP portfolio for companies.
  • A wide range review of IP policies including IP polices of multinational companies having local business interests in the medical device, automobile and manufacturing industries and local branch of foreign universities.
  • Advising and assisting a leader in the gaming industry to secure protection of their copyright worldwide and to assist in and coordinate the transfer of ownership thereof.
  • Acting for the government on drafting of agreements for the protection of IP relating to a national broadband campaign. 

  • Advising on the laws, regulations and codes governing advertising and marketing for various industries including pharmaceutical, medical device, cosmetics and automotive industries. 
  • Advising foreign genomic solutions providers on compliance with local laws in connection with carrying our laboratory testing, data analysis and avatar studies.

Qualifications:
  • Advocate and Solicitor, High Court of Malaya (1998)
  • Barrister-at-Law (Lincoln’s Inn) (1997)
  • LL.M, University of Malaya (2004)
  • LL.B (Hons), University of East London (1996)
Professional Affiliations:
  • National Reporter, Malaysian Chapter of the International Association for the Protection of Industrial Property (AIPPI)
  • Member, HuanYu China- ASEAN Legal Cooperation Center
  • Member, China- ASEAN Legal Training Base Alumni
  • Researcher, Southwest University of Political Science and Law, China
  • Member, Canadian Business Council

Authored the following articles:
  • Author, “Inside the Minds: IP Client Strategies in the Asia- Pacific, 2011 ed.”, Thomson Reuters/ Aspatore, United States of America.
  • Author, “Malaysian Intellectual Property – Dawning of a New Age”, Digital Guide 2010 on executiveview.com.
  • Author, “World Intellectual Property Rights and Remedies- Malaysia”, Oceana, New York.
  •  Author, “IP Laws in Malaysia”, http://www.jetro.gov.jp/ world/asia/asean/ip.
Trade Talks
  • Presenter, “Taking Unfair Advantage of Trademarks: Parasitism and Free Riding”, AIPPI ASEAN Regional Meeting 2016.
  • Presenter, “IP in E-Commerce”, to ACCCIM (The Associated Chinese Chambers of Commerce and Industry, Malaysia) members.
  • Co-presenter, “Wheels of Change- A Legal Perspective of the Automobile Industry in Malaysia”, a webinar organised by LexMundi.
  • Co-presenter, “Disregarding Intellectual Property at Your Own Peril”, “ICC- Brand and Innovation Seminar ICC Malaysia”, organised by the International Chambers of Commerce, Malaysia.
  • Presenter, “The Protection of Major Sports Events and Associated Commercial Activities Through Trade Marks and Other IPR”, “AIPPI Seminar 2010”, organised by the Malaysian Chapter of the International Association for the Protection of Industrial Property (AIPPI)
  • Presenter, “An Overview of IP Laws in Malaysia”, to Thai trade delegations.
  • Presenter, “How to Protect Your Brands”, to Thai Trade Council and Thai Trade Delegations.
Trade Talks in Chinese Language
  • Presenter (in Mandarin), “The Worth of the Ang-Hair Durians”, “Seminar on Empowering SMEs through IP”, organised by the Intellectual Property Corporation of Malaysia.
General Talks
  • Presenter, “Employee’s IP”, to the Malaysian Employers Federation, Northern Region.
  • Presenter, “Copyright- Dos and Donts”, to college students at a holiday camp.
  • Conducted a series of workshops on “Trade Marks- creation, selection, protection” to clients.
  • Presenter, “Co-branding”, to in-house counsels and legal practitioners.