Teh Hong Koon Partner

T +603 2081 3999 ext 851
E thk@skrine.com


Hong Koon is a partner in the IP Registration and Prosecution practice. She has extensive experience advising clients on the creation, acquisition, prosecution, exploitation and management of national and multi-jurisdictional Intellectual Property especially trademark, and the development and implementation of Intellectual Property strategies and policies, and sourcing of funds. She is among one of the first in Malaysia to assist Malaysian companies to successfully obtain grant of trademark through the Madrid systems. She advises on franchise systems in Malaysia and assists in review of agreements and registration of franchise.
She plays a pivotal rule in influencing the Malaysia Intellectual Property Organization with the implementation of the new trademark laws in Malaysia which came into effect on 27 December 2019. She sets out the blueprint for her teams to respond to the changes of laws, conducts trainings, steers her teams and clients through some of the lagunas and grey areas.
She is also a member of Skrine’s life science practice, serving clients across industries with focus on pharmaceutical, medical devices, healthcare and wellness, biotech, wearable tech and cosmetic companies on various legal aspects including regulatory compliance, product packaging, labelling, promotion, conventional and digital marketing, survey and recall. She also advises her clients on agreements including areas of product trainings, discounts, taxation and financial supports to business partners in the supply chain; corroboration and co-branding.
She is a pioneer of the Firm’s China Desk, which is aimed at contributing to the bilateral Malaysia-China legal cooperation and participation in the legal sphere of the One-Belt-One-Road policy and Made in China 2025 strategic plan. In this capacity, she engages and works with China’s Fortune Global 500 companies, China SOE, POE, venture capitalists, government and semi-government agencies, trade promotion agencies, and professionals.

随着 2019 年 12 月 27 日生效的马来西亚新商标法的实施,她在影响马来西亚知识产权组织方面发挥了关键作用。 她为她的团队制定了应对法律变化的蓝图,进行培训,引导她的团队和客户应对一些法律上的纰漏和灰色区域。

Key Practice Areas

  • ​IP Advisory, Registration and Prosecution 知识产权咨询注册和起诉
  • ​Life Science生命科学
  • Franchise Advisory and Registration 特许经营咨询与注册
  • Advertising and Product Liability 广告和产品责任
  • Cosmetics, Pharmaceutical and Medical Device Compliance 化妆品药品和医疗器械法

  • Devising strategies for local inventors and Malaysia-based foreign inventors on cross- border protection and exploitation of their IP worldwide, and advising them on sourcing of funds; working with IP foreign experts in implementation thereof. 

  • Advising, managing and coordinating multi-jurisdictional protection of IP portfolio for companies.

  • A wide range review of IP policies including IP polices of multinational companies having local business interests in the medical device, automobile and manufacturing industries and local branch of foreign universities.

  • Advising and assisting a leader in the gaming industry to secure protection of their copyright worldwide and to assist in and coordinate the transfer of ownership thereof.

  • Acting for the government on drafting of agreements for the protection of IP relating to a national broadband campaign. 

  • Advised a century old franchise on protection in Malaysia, from    pre- Malaysia franchise system registration’s exemption order to re-registration as a result of change of hands of the franchise.

  • Advising on laws and regulations relating to human DNA extraction and export of these tissues, results and data for analysis and research. 

  • Advising foreign genomic solutions providers on compliance with local laws in connection with carrying our laboratory testing, data analysis and avatar studies.

  • Advised a global orthodontic company in developing Malaysia guidelines on providing training and promotion of its products, software and techniques to medical professionals.

  • Advised and reviewed agreements relating to provision of training by universities and selected service providers to medical professionals, for a multi-national company.

  • Advised a European medical device company known for its pioneering technologies and revolutionary therapies in urology on the applicable standards on importing of their products into Malaysia.

  • Advised and reviewed the advertising guidelines and marketing claims for compliance with Malaysia and APAC guidelines to companies in medical device and cosmetic industries.

  • Advised on the laws, regulations and codes governing advertising and marketing activities of medical device, pharmaceutical, cosmetics, health and wellness industries.

  • Advising and reviewing various marketing and promotional materials of a leading orthodontic company.

  • Advising on the laws, regulations and codes governing advertising and marketing for various industries including pharmaceutical, medical device, cosmetics and automotive industries. 

  • Advising foreign genomic solutions providers on compliance with local laws in connection with carrying our laboratory testing, data analysis and avatar studies.

  • Advising an innovative technology services company in the field of digital data flow management for healthcare ecosystems and B2B on issues relating nominative market research.

  • Advising a multi-national technology company on the laws and rules relating to human subject’s research.

  • Advocate and Solicitor, High Court of Malaya (1998)
  • Barrister-at-Law (Lincoln’s Inn) (1997)
  • LL.M, University of Malaya (2004)
  • LL.B (Hons), University of East London (1996)
Professional Affiliations:
  • National Reporter, Malaysian Chapter of the International Association for the Protection of Industrial Property (AIPPI)
  • Member, HuanYu China- ASEAN Legal Cooperation Center
  • Member, China- ASEAN Legal Training Base Alumni
  • Researcher, Southwest University of Political Science and Law, China
  • Member, Canadian Business Council

Authored the following articles:
  • The Geographical Indications Act 2022 comes into force- Skrine Insight 25 Feb 2022; Lexology 13 May 2022
  • Parmesen Cheese GI Article, co-author.
  • Author, “Inside the Minds: IP Client Strategies in the Asia- Pacific, 2011 ed.”, Thomson Reuters/ Aspatore, United States of America.
  • Author, “Malaysian Intellectual Property – Dawning of a New Age”, Digital Guide 2010 on executiveview.com.
  • Author, “World Intellectual Property Rights and Remedies- Malaysia”, Oceana, New York.
  • Author, “IP Laws in Malaysia”, http://www.jetro.gov.jp/ world/asia/asean/ip.
  • “马来西亚加入马德里体系的实施情况”, 「中华商标杂志」.
  • “马来西亚2019年商标法案,”「中华商标杂志」.
  • Presenter, “Madrid- Asahi Malaysia”.
  • Presenter, “Taking Unfair Advantage of Trademarks: Parasitism and Free Riding”, AIPPI ASEAN Regional Meeting 2016.
  • Presenter, “IP in E-Commerce”, to ACCCIM (The Associated Chinese Chambers of Commerce and Industry, Malaysia) members.
  • Co-presenter, “Wheels of Change- A Legal Perspective of the Automobile Industry in Malaysia”, a webinar organised by LexMundi.
  • Co-presenter, “Disregarding Intellectual Property at Your Own Peril”, “ICC- Brand and Innovation Seminar ICC Malaysia”, organised by the International Chambers of Commerce, Malaysia.
  • Presenter, “The Protection of Major Sports Events and Associated Commercial Activities Through Trade Marks and Other IPR”, “AIPPI Seminar 2010”, organised by the Malaysian Chapter of the International Association for the Protection of Industrial Property (AIPPI)
  • Presenter, “An Overview of IP Laws in Malaysia”, to Thai trade delegations.
  • Presenter, “How to Protect Your Brands”, to Thai Trade Council and Thai Trade Delegations.
  • Presenter, “RCEP 成员国商标保护制度研讨会”.
  • 商标品牌全球保护最佳实践, “2019 年商标法:机遇与挑战”, 中华商标和摩知轮合办。
  • 2023 年商标法-知识产权领域网路研讨会
  • Presenter, “The Worth of the Ang-Hair Durians”, “Seminar on Empowering SMEs through IP”, organised by the Intellectual Property Corporation of Malaysia.
  • Presenter, “Employee’s IP”, to the Malaysian Employers Federation, Northern Region.
  • Presenter, “Copyright- Dos and Donts”, to college students at a holiday camp.
  • Conducted a series of workshops on “Trade Marks- creation, selection, protection” to clients.
  • Presenter, “Co-branding”, to in-house counsels and legal practitioners.

  • World IP Review, 50 Most Influential Women in Intellectual Property laws
  • World Trademark Review 2021, 2022, 2023 & 2024 listed under Individuals: Prosecution and Strategy
  • Legal 500 Asia Pacific 2021, 202, 2023 and 2024 
  • Leading Trademark lawyer”, Expert Guide to World’s Leading Lawyers Chosen by Their Beers 2021. 2020, 2019, 2018, 2017, 2016
  • Leading Trademark lawyer”, Women in Business Law 2021, 2020, 2019, 2018, 2017, 2016.
  • “Law Office Client Choice Award” 2015
  • IP Expert of the IP committee- China Council for the Promotion of International Trade Tianjin sub-Council (CCPIT-Tianjin).