MCMC Issues Public Consultation Paper on Spam
22 August 2025
On 13 August 2025, the Malaysian Communications and Multimedia Commission ("MCMC") published a public consultation paper ("PCP") on the proposed regulatory framework for unsolicited commercial electronic messages ("spam") (which will be introduced via subsidiary legislation to the Communications and Multimedia Act 1998 ("CMA")). This is in light of Section 233A of the CMA, which has not yet come into force and which was introduced pursuant to the Communications and Multimedia (Amendment) Act 2025, which will introduce a prohibition on the sending of spam. The MCMC is currently accepting submissions and feedback on the PCP until 27 August 2025.
We set out below an overview of the salient points discussed in the PCP on spam.
Key Definitions
Some of the key definitions proposed by the PCP include:
- "Unsolicited commercial electronic messages" – "any commercial electronic message sent through any communication mode, where there is no prior relationship between the sender and the recipient, or no prior consent from the recipient".
- "Electronic message" – "any message sent using a network service or applications service to an electronic address, endpoint, or similar communication mode, regardless of whether the address exists or whether the message reaches its intended recipient".
- "Commercial electronic message" – "any electronic message sent by electronic means for the purpose of promoting, offering, marketing, or supplying: (a) products or services; (b) land or any interest in land; (c) business or investment opportunities; or (d) a person or entity that provides such products, services, or opportunities."
This includes messages that contain promotional content, request consent to send future commercial content, and include details to lead the recipient to a commercial engagement. The definition excludes messages sent by public authorities or government-designated entities for purposes related to law enforcement, public safety, emergency services, national security, or official government communications.
- "Address harvesting" – "the automated collection of electronic addresses (such as email addresses or phone numbers) from websites, databases, or online sources without consent, typically for the purpose of compiling bulk messaging or spam list".
- "Dictionary attack" – "a method in which senders or attackers systematically generate and test common address combinations (e.g. user123@example.com) in an attempt to identify valid addresses, often for use in spam distribution or account intrusion".
Jurisdictional Applicability of the CMA
The PCP proposes that a commercial electronic message is deemed to have a Malaysian link such that it falls within the territorial applicability of the CMA when any of the following apply:
- The sender is: (a) physically present in Malaysia at the time the message is sent; (b) an individual who is a Malaysian citizen or permanent resident, regardless of physical location; or (c) an organisation formed, incorporated, or carrying on business in Malaysia, regardless of where the message is sent or the infrastructure used.
- The recipient is: (a) an individual physically present in Malaysia; (b) a Malaysian citizen or permanent resident, regardless of current location; or (c) an organisation formed, incorporated, or operating in Malaysia.
- The message is accessed through a computer, server, device, or telecommunications network infrastructure located in Malaysia. Interestingly, this would suggest that messages originating from outside Malaysia could also be caught by the upcoming regulatory framework, if they are received in Malaysia.
- If the message cannot be delivered but there is evidence of intent to target Malaysian users, including where the electronic address used is associated with Malaysia (e.g. using a ".my" domain) or the content of the message suggests it was reasonably intended for access by a person or infrastructure in Malaysia.
Prohibitions Relating to Spam
The PCP proposes prohibiting:
- Tools and practices related to the sending of spam, including: (a) automated tools or software designed to extract electronic addresses from online sources (i.e. address harvesting); (b) software or mechanisms that generate addresses through automated or pattern-based guessing (i.e. dictionary attacks); (c) any database or list of electronic addresses obtained through the aforementioned means; or (d) the rights to access, sell, or use such software/databases.
- The actual sending of spam to electronic addresses obtained via any of the aforementioned means.
Guidance on Consent
The PCP proposes that consent may be relied on to send commercial electronic messages and sets out proposed guidance on express and implied consent:
- Express consent must be: (a) given voluntarily; (b) limited to the specific purpose of receiving messages; (c) given with the recipient having been informed of the sender’s identity, the purposes for the messages and types/categories of messages; and (d) revocable through a free, accessible and functional opt-out mechanism.
- Implied consent may be relied upon where: (a) there is a prior relationship between sender and recipient; (b) the content of the message is directly related to the nature of the prior relationship; (c) it is revocable through a free, accessible and functional opt-out mechanism; and (d) it is valid for a limited period from the last interaction between sender and recipient.
Both methods of consent require the sender to maintain records of consent, in line with applicable data protection obligations under our Personal Data Protection Act 2010.
Requirements for Commercial Electronic Messages
The PCP proposes the following mandatory inclusions in all commercial electronic messages:
- Clear identification of the sender, including by providing contact details to allow recipients to make enquiries, submit complaints, or withdraw consent.
- A clear, functional, and free opt-out mechanism.
- Accurate labelling to prevent misleading/deceptive practices, e.g. clear titles, headers, or advertisement identifiers.
Comments
The deadline for submitting submissions and feedback on the PCP is
27 August 2025. Affected parties, particularly those who utilise electronic messages to send marketing or promotional messages, are advised to take note of this deadline and submit any feedback they have by then.
The PCP can be accessed
here.
For further information, please contact Charmayne Ong (Head/Partner), Jillian Chia (Partner), and Natalie Lim (Partner) of the Technology, Media and Telecommunications Practice of S
This article/alert contains general information only. It does not constitute legal advice nor an expression of legal opinion and should not be relied upon as such. For further information, kindly contact skrine@skrine.com.