Hong Koon is a partner in the IP Registration and Prosecution practice. She has extensive experience advising clients on the creation, acquisition, prosecution, exploitation and management of national and multi-jurisdictional Intellectual Property especially trademark, and the development and implementation of Intellectual Property strategies and policies, and sourcing of funds. She is among one of the first in Malaysia to assist Malaysian companies to successfully obtain grant of trademark through the Madrid systems.
She plays a pivotal rule in influencing the Malaysia Intellectual Property Organization with the implementation of the new trademark laws in Malaysia which came into effect on 27 December 2019. She sets out the blueprint for her teams to respond to the changes of laws, conducts trainings, steers her teams and clients through some of the lagunas and grey areas.
She also serves clients across industries with focus on pharmaceutical, medical device, cosmetics, and automobile industries, and advises her clients with regards to regulatory compliance including compliance with labelling and packaging, shipment, marketing and advertising laws, regulations, and guidelines.
She co-heads the Firm’s China Desk, which is aimed at contributing to the bilateral Malaysia-China legal cooperation and participation in the legal sphere of the One-Belt-One-Road policy and Made in China 2025 strategic plan. She engages investors, law firms, companies, government and semi-government agencies, trade organizations, intellectual property agencies, bankers, professionals, and service providers involved in the promotion of Malaysia-China trade.
郑芳君律师是思纪龄知识产权注册和起诉业务的合伙人。她在为国内和多司法管辖区的知识产权（特别是商标）的创建、收购、起诉、开发和管理方面的法律咨询服务方面拥有丰富的经验。她也在知识产权战略和政策的制定和实施，以及资金采购方案方面拥有经验。她是马来西亚最早协助马来西亚公司通过马德里体系成功获得商标授权的人之一。
随着 2019 年 12 月 27 日生效的马来西亚新商标法的实施，她在影响马来西亚知识产权组织方面发挥了关键作用。 她为她的团队制定了应对法律变化的蓝图，进行培训，引导她的团队和客户应对一些法律上的纰漏和灰色区域。
郑律师也为各行各业的客户提供法律服务，主要包括制药业、医疗器械业、化妆品业和汽车行业。她提供的咨询服务包括关于标签和包装、装运、营销和广告的监管合规性。
郑律师是思纪龄的中国服务组的主管之一，致力于贯彻该服务组为在马来西亚的中国企业提供全面性法律解决方案的主旨，并为双边马中合作、“一带一路”倡议和“中国制造2025”战略计划做出贡献。
她常与促进马中贸易的投资者、律师事务所、公司、政府和半政府机构、行业组织、知识产权机构、银行业、专业人士和服务业人士共谋战略共商合作。