Gooi is a Partner in Skrine’s Intellectual Property (IP) and Technology, Media & Telecommunications (TMT) practice. His main portfolio focuses on IP litigation and enforcement, alongside broader IP disciplines covering patents, trademarks and passing off.
He frequently works with clients in the media and entertainment industry, advising on anti-piracy enforcement and handling music licensing, film & TV production negotiations. He is also a specialist in IP issues relating to emerging technologies and digital platforms, including generative AI, NFTs and user-generated content on social media.
Gooi advises local and international companies on brand protection and anti-counterfeiting strategies. This includes developing online monitoring and takedown programmes on e-commerce platforms, as well as coordinating enforcement actions with the Ministry of Domestic Trade against pirates and counterfeiters.
Gooi is a member of the International Association for the Protection of Intellectual Property (AIPPI) Standing Committee on Copyright. He is also a member of the Malaysian Bar Intellectual Property Committee.
Gooi has contributed to the Trademarks Chapter of “Law and Practice of Intellectual Property Law in Malaysia”, a landmark practitioners’ text on Malaysian IP laws. He also is a regular contributor for “Intellectual Property Rights in Malaysia: Overview” and “Intellectual Property Transactions in Malaysia: Overview” of Thomson Reuters Practical Law.
Key Practice Areas
- IP Litigation and Enforcement
- Entertainment, Gaming and Media
- Branding, Franchising and Licensing
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Acted in a copyright infringement and breach of confidential information dispute between competing software developer companies. We succeeded at the Federal Court on a novel point of law concerning whether a spent and executed Anton Piller Order may be set aside.
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Acted in a patent infringement suit which was part of a global litigation between two major multinational telecommunications companies involving Standard Essential Patents for mobile devices and novel issues relating to FRAND principles.
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Acted in a multi-tiered patent invalidation and infringement dispute for a major cargo scanning device manufacturer from the People’s Republic of China. We successfully obtained judgment in favour of our client in two separate sets of suits against similar parties, including the Government of Malaysia, and successfully resisted all appeals up to the Federal Court.
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Acted for a local biscuit manufacturer at the Court of Appeal and Federal Court in a trademark infringement and passing off dispute.
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Acted for a local rice manufacturer and distributor in a trademark infringement, copyright infringement and passing off suit. We successfully obtained judgment in favour of our client on all causes of action and an award of damages of RM4.2 m at the High Court and successfully upheld the judgment on appeal at the Court of Appeal.
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Acted for a local hair and beauty products company in successfully defending and dismissing 3 related criminal prosecutions under the Trade Descriptions Act 2010.
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Acted in a multi-jurisdiction trademark dispute for a multinational direct selling company.
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Overseeing online enforcement programmes against the sale of counterfeit and pirated goods on e-commerce platforms and enforcement raids conducted by the Ministry of Domestic Trade and Consumer Affairs for local and international brands.
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Assisted in the successful filings of administrative Uniform Domain Name Dispute Resolution Policy (“UDRP”) proceedings which successfully obtained the transfer of a disputed domain name for an international sports management and marketing company.
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Acting for the Intellectual Property Corporation of Malaysia in judicial review proceedings by the 3 largest local music collective management organisations with respect to guidelines regulating collective management organisations.
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Acted for one of the largest local media companies in a copyright infringement action brought by a collective management organisation over a music licensing dispute.
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Advising a leading film studio association on anti-piracy enforcement efforts of their members’ films including illegal streaming and camcording.
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Advising one of the largest local media companies in combating online piracy for their broadcasts and content.
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Represented a global entertainment conglomerate in negotiations with local production companies for the production and development of local film and TV projects.
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Represented a global entertainment conglomerate in music licensing negotiations for the launch of their SVOD service in Malaysia.
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Conducted an IP due diligence for a local entertainment company for IP risks arising from the termination of their partnership with an international media company.
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Advised a leading local entertainment company on securing movie licensing rights from the relevant collective management organisation for the public performance of copyrighted movies at an outdoor event.
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Acting for a global ERP and CRM software provider in arbitration and court proceedings in a dispute involving a digital transformation project for a major East Malaysian manufacturing and construction group of companies.
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Acted in multiple related complex director and shareholder disputes at the High Court, Court of Appeal and Federal Court involving a local holding company with subsidiaries in Hong Kong, the People’s Republic of China and the British Virgin Islands.
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Acted for a locally renowned jewellery business in resisting a civil forfeiture action linked to the 1Malaysia Development Berhad scandal. We successfully dismissed the forfeiture application instituted by the Public Prosecutor at the High Court and dismissed the Public Prosecutor’s appeal at the Court of Appeal.
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Acted for a former politician in successfully defending and dismissing a defamation suit by a major local aviation company.
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Acted for a global leading provider of broadband network products, services and solutions in a commercial dispute which successfully repossessed certain VSAT equipment.
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Acted for a Malaysian-Japanese joint-venture manufacturing corporation in successfully obtaining summary judgment for non-payment of debt.
Qualifications:
- Advocate & Solicitor, High Court of Malaya (2017)
- Barrister-at-Law, (Lincoln’s Inn) (2016)
- LL.B (Hons), University of Hertfordshire (2015)
Selected Speaking Engagements
- Speaker, "When IP Goes To Court: Lessons for Researchers" at "Your Research, Your Rights: Understanding IP, Policy & Legal Risks In Academia" by Universiti Malaya, June 2026
- Speaker, "Ready IPlayer One: IP Rights in Video Games" at "Gaming Law: Know Your Rights" hosted by UM JusTech, Universiti Malaya and Sunway Game Development Club, May 2026
- Panellist, "Leveraging AI Tools for IP Management" at the LESI YMC Asia Pacific Conference 2025 in Bangkok, hosted together with LES Thailand and part of the WIPO–Thailand Innovation Policy Forum 2025, November 2025
- Panellist, "Digital Trust in the Age of AI" hosted by PCMA Asia Pacific (APAC) and WE2025: Future in Motion, November 2025
- Panellist, “Copyright and AI: Creativity, Ownership and Fair Dealing” and “Wrap Up and Policy Reflections: Charting the Way Forward for IP Law and AI in Malaysia” at the National Dialogue on IP and AI organised by Intellectual Property Corporation of Malaysia (MyIPO), August 2025
- Panellist, “The Future of IP Professionals”, at the Licensing Executives Society International (LESI) Young Members Congress (YMC) Asia Pacific Conference, May 2025
- Co-speaker on SkrineCast podcast, “The Cost of Going Viral” on IP issues in social media, June 2023
Press & Media
- Interviewee, “FIFA, brands and its human rights framework”, ASIA IP Magazine, May 2026
- Interviewee, “Navigating changes in Malaysian music”, ASIA IP Magazine, August 2025
- Interviewee, “Dembow riddim, reggaeton and the copyright lawsuit”, ASIA IP Magazine, April 2025
- Interviewee, “Malaysia’s music CMOs raise concerns over new guidelines; IP lawyer weighs in”, ASIA IP Magazine, March 2025
- Interviewee, “Lessons from the “very demure, very mindful” trademark issue”, ASIA IP Magazine, September 2024
Articles & Publications
- Contributor to the Trademarks Chapter of “Law and Practice of Intellectual Property Law in Malaysia”, Sweet & Maxwell, July 2025
- Author, “Court of Appeal: Malaysian Courts Have No Jurisdiction to Review WIPO UDRP Decision Absent an Independent Cause of Action”, May 2026
- Co-author, “Are You Bound By a Contract Even If You Don’t Sign It? The Answer May Surprise You”, April 2026
- Author, “High Court finds AirAsia SuperApp’s Use of Third Party Names and Logos amounts to Trademark Infringement”, July 2024
- Author, “Malaysian High Court has no jurisdiction to review UDRP domain name dispute decision by WIPO panel”, November 2023
- Author, “High Court red cards restaurant bar for illegal screening of English Premier League matches”, December 2022
- Author, “The Copyright (Amendment) Act 2022 & Related Subsidiary Legislation”, March 2022
- Author, “Clash of the Technology Titans: Google v Oracle”, April 2021
- Co-author, “Guardians of the (Bio-Resources) Galaxy – the Saga Continues”, February 2021
- Author, “Infringing for the Gram: Copyright Infringement in the Era of TikTok, Instagram Story and Facebook Live”, July 2020
- Co-author, “Fake Goods Epidemic During The COVID-19 Global Pandemic”, July 2020
- Co-author, “Filling the Gap in Trade Marks: The Trademarks Bill 2019”, Skrine’s Legal Insights, August 2019
- Co-author, “Guardians of the (Bio-Resource) Galaxy”, Skrine’s Legal Insights, December 2017.